In February 2020, a new Parsons was born from a single question: how can we do it better?
And while that question has been driving our organization for more than 75 years, it was prominently brought to light through the company’s brand refresh, which was planned, created and executed completely in-house through an integrated marketing approach.
We are thrilled to share that those efforts have now received global recognition for excellence from the prestigious Association of Marketing and Communication Professionals (AMCP).
Parsons’ Creative Services team, part of the organization’s centralized Enterprise Marketing Group, received seven Hermes Awards in 2020 for their creativity, talent, and strategic marketing, including AMCP’s highest honor – the Platinum Award – for the company’s overall brand refresh.
The brand refresh included a new brand story, visual identity, and “Quest Mark.” Each element was integrally woven together to signify the company’s technological leadership from Earth to cyber and space while illuminating Parsons’ continual transformation and drive from the single question: how can we do it better?
In addition to the Platinum Award, the Creative Services team also received:
- Platinum Award for the development of the Parsons Annual Report
- Platinum Award for the creative refresh of Parsons.com.
- Gold Award for the 24-Hour Foundation infographic
- Gold Award for the “Do More of What You Love” ESOP campaign
- Gold Award for the National Cybersecurity Awareness Month infographic
- Honorable mention for an infographic on Data Privacy
The recognitions are a testament to the overall Parsons marketing team, who work tirelessly to deliver fresh thinking, perspective, and strategic value.