In a world of social media, emojis and doodles – the old adage, “a picture is worth a thousand words,” could not be more true.
As humankind evolves and the world becomes more connected and complex, most humans still effectively consume information visually; approximately 65 percent to be exact. This ingrained human behavior highlights the importance of delivering a message simply, emotionally and effectively. At Parsons, we’re tapping into this human capacity for visual processing to enrich the customer experience and encourage creative problem-solving through a process known as “Graphic Recording.”
At CES Government 2020, an enterprise technology and policy summit, the company’s Visioneers furiously drew as discussions about the future of technology in infrastructure and the movement of goods, people and services went on behind them.
This is Graphic Recording.
Graphic Recording is the practice of synthesizing real-time content – like presentations, conversations, meetings- into hand-drawn text and images, usually in a largescale format, to simplify a complex topic into a visual story.
Graphic Recording provides value in many ways:
Graphic Recording is one of many tools Parsons uses for creative problem solving – the Immersive Engineering methodology. While our skilled graphic recorders observe, listen, and synthesize stakeholder contributions into visuals that reveal connections and reduce ambiguity, they also apply facilitation and high-performance team techniques, human-centered design methodologies, and other types of strategic visualization to spark innovation, foster collaboration, build stronger teams, and advance creative problem-solving.
These practices are central to Parsons’ culture. We apply effective leading creative practices to myriad challenges, helping customers find the right solutions to hard problems.