CONCEPT DEVELOPMENT
The concept development phase of a project expresses the vision and aspirations of the developers. Concept development positions a resort to carve out its market niche through product and image creation.
The concept development process applies innovative and creative thinking from experts in all aspects of the field to generate unique ideas for the site that will:
- Be in harmony with the people, culture, and environment
- Enhance the beauty of the site and its natural surroundings
- Create one of the world's most prestigious themed entertainment venues
During concept development, Parsons assembles experts from its project team members to generate creative alternative concepts. Experts can include:
- Development concepts proposers
- Business and operations concept planners
- Infrastructure engineers
- Architects and planners specializing in resorts
- Resort operators
- Financial and market analysts
- Marina specialists
- Environmental specialists
- Local socioeconomic/environmental specialists
We coordinate all aspects of the concept development work. The results help clients to select one or more concepts that fulfill its vision for the resort. Once a client is satisfied with the concept development results, market assessment, financial analysis, and master planning can begin.
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